PRIME ATHLETICS | BRAND IDENTITY
Prime Athletics is a fitness brand based out of Auburn, Alabama. Elijah wanted a brand that incorporated the letters "PA" and was simple yet bold. The trick here was make sure the mark had character and was not just the letter "PA" next to each other with a box around it, you know the look. Having nine lockups was not part of the initial plan, but there was the desire for variety in the brand later in the process. Instead of one logo option to put on the front of (insert product) , here's nine to choose from.